You know there’s more in you.So why do you keep falling back into the same patterns?

They are three separate organizations carrying Bob’s work forward in different ways. Proctor’s Principles is led by Brian Proctor and Cory Kelly Proctor. Brian is Bob’s firstborn son. For 60 years they were best friends, and for close to 30 years they worked side by side in business. Cory also worked directly with Bob and later served as Vice President of Global Operations. Bob Proctor Legacy is a separate organization that includes Linda Proctor and its own team and programs. Proctor Gallagher is a separate organization founded by Bob and Sandy Gallagher and continues under Sandy Gallagher. If what you want is the point of view that comes from Brian growing up beside Bob from the beginning and then working with him in business for decades, that is the unique connection behind Proctor’s Principles.

Not at all. You do not need to know Bob’s books, language, or history. If you want to understand yourself better, change patterns that are not working, get clear on what you want, and take more control over what you do next, you can start here.

Yes. The movie is built to inspire you and open your thinking. Proctor’s Principles is built to help you turn that inspiration into practice. You will work on your self-image, habits, goals, decisions, doubt, relationships, and the way your thoughts become actions and results.

No. Attraction is one of the 13 lessons, but the program is much broader. It includes gratitude, self-image, habits, attitude, intuition, desire, goals, decision-making, doubt, leadership, how you treat people, and relationships. It also makes one point very clear: thinking is not enough. Your actions matter.

That may make this even more useful. Knowing an idea and living it are not the same thing. Proctor’s Principles gives you an organized way to revisit the ideas, apply them to your life now, and see them through Brian and Cory’s first-hand experience with Bob.

There are 13 core lessons. The original workbook recommends spending about one week with each lesson because the lessons build on one another. You can also move at the pace that gives you enough time to do the exercises and apply what you are learning.

The program is designed to help you work on the person underneath all of those areas: your self-image, habits, thinking, decisions, goals, responses, and relationships. Members apply the principles to many parts of life. Your results will depend on your situation and the actions you take.

The monthly call is scheduled for the first Monday of every month at 11am Pacific / 2pm Eastern / 7pm UK / 8pm CET. Bring your questions, goals, decisions, habits, or current challenges. The benefit is not only getting your own question answered. You also get to learn from the coaching and questions of the other people in the room.

“Lifetime” means the lifetime of the Proctor’s Principles product or service — not a promise tied to your biological lifetime. Course access continues for as long as Proctor’s Principles continues to offer the course and the supporting technology remains available. Under this special offer, access to live calls and the community continues for as long as Proctor’s Principles continues to operate and provide those services. Platforms, technology, call formats, hosts, and schedules may change over time as the program evolves.

No. They are bold possibilities, not guarantees. But the thinking behind them comes directly from the way Bob taught people to expand what they believed was possible.

Bob did not only teach “turn your annual income into your monthly income” as an idea. He showed people how to do it — and some of the people he worked with went on to make that leap multiple times over. His point was never simply to work 12 times harder. It was to become more valuable, provide more service, think differently, and grow into the person capable of producing a much bigger result.

And Bob’s idea of growth was never only about money. He went from one man studying Think and Grow Rich to influencing millions of people around the world. He showed people how much bigger their reach, service, leadership, and contribution could become when they stopped letting their current results set the limits of their future.

That is the spirit of “12X your money” and “100X your impact” on this page: give yourself permission to think much bigger than your current result. Those examples are not a promise that every person will achieve the same numbers. Your version of “more” may be smaller, bigger, or have nothing to do with money. Proctor’s Principles does not guarantee a specific income, body, relationship, or level of impact. Your results depend on your choices, actions, effort, circumstances, and many factors outside any program’s control.

It is our simple way of applying the famous “stick person” model Bob taught for decades, originally developed by Dr. Thurman Fleet. It helps you see how the thoughts you accept affect your feelings, how those feelings affect your actions, and how your actions create results. Once you can see the pattern, you can start changing it.